I suppose that blogging about Apple is sort of like being at the prosumer level. You know a little more than the average person but you don’t work for a major outlet like Macworld or some other tech company. Realizing this I find myself saying too often, “yeah me too” which makes what I say sort of redundant. That said, if I find anything to say at all it must be from a unique vantage point or somehow an unconsidered possibility.
New iMacs are out and so’s iWork and iLife. You’ve probably heard that. You can find plenty of reviews of these products from way more savvy souls than I and they are worth reading because Apple has changed the playing field quite a bit with this new crop of products.
What I wish to point out is that we are in some ways back to the era of when Apple along with Adobe created a whole new industry known as desktop publishing. There were some great tools available but not everyone knew how to use them and what did or did not constitute good design. With iWork and iLife we have some of the best tools to quickly create stunning looking documents, photos, movies and audio. If you notice many of these applications have pre-designed themes that come with them. Reason —most non designer people need help. There are all kinds of controls available to tweak your project but if you don’t understand the underlying principals of design you can tweak right past the point of no return.
You can take what ever approach you want to but here’s a couple of ideas. If you want good looks in short amount of time with minimal tweaking then stick with Apple’s pre-designed themes but if you wish to branch out on on your own, learn some design principals and build your own way to a new understanding of why things look good. My recommendation is to check out ideabook.com a great resource for learning about design and the steps involved in making it happen.